Despite worries from marketers that #DirectMail is becoming outdated and undesirable, research is showing the opposite to be true. Not only are direct mail volumes on a steady rise, but surveys are reflecting a desire for mail, citing the credibility and – dare I say? – novelty of physical mail as the reason for high response rates. #VoodooDM #DealerMarketing #StaffedEvents #InnovatedTechnology #AutomotiveWorld